As the afternoon sunlight streams into my kitchen, I can’t help but be captivated by the sweet, inviting scent of warm strawberries mingling with just a hint of cinnamon. It’s moments like these that remind me why I love homemade treats—the joy of creating something delicious that fills the air and warms the heart. Enter my Frosted Soft Strawberry Brown Sugar Bars—a delightful dessert that marries the nostalgic flavors of childhood with the comforting touch of home.
Not only are these bars easy to whip up, but they also transform the simplest pantry ingredients into a luscious treat that’s perfect for any occasion. Whether you’re gathering friends around a cozy coffee table or looking to impress at your next potluck, these bars are a surefire crowd-pleaser. The soft, buttery base paired with a generous layer of strawberry jam and a drizzle of sweet maple frosting creates a delightful balance of flavors. Trust me, once you take a bite, you’ll be hooked! Let’s dive into the details of how you can make these heavenly bars that promise to brighten your day.
Why You'll Love This Frosted Soft Strawberry Brown Sugar Bars
- These Frosted Soft Strawberry Brown Sugar Bars are incredibly easy to make, allowing you to whip up a delightful treat in no time.
- The unparalleled flavor combination of strawberry jam, brown sugar, and cinnamon creates a mouthwatering experience that will leave everyone wanting more.
- Their versatility makes them perfect for any occasion, whether it’s a family gathering, a coffee break, or a festive celebration.
- With their visually appealing layers and drizzled frosting, these bars are not only delicious but also a feast for the eyes that will impress your guests.
Frosted Soft Strawberry Brown Sugar Bars Ingredients
For the Base
• 2 1/2 cups all-purpose flour – This is the foundation for a rich, soft texture that holds everything together.
• 1/4 cup dark brown sugar – This adds a hint of caramel flavor that complements the strawberry beautifully.
• 2 sticks salted butter – Using salted butter enriches the flavor of the bars and helps them stay moist.
• 1 tablespoon vanilla extract – This enhances the sweetness and adds depth to the bars.
For the Filling
• 1/4–1/2 cup dark brown sugar – I recommend 1/4 cup for a balanced sweetness, but you can adjust to taste.
• 2 teaspoons all-purpose flour – This helps thicken the filling and keep it from being too runny.
• 1 tablespoon ground cinnamon – This warm spice adds a cozy aroma and complements the strawberry jam.
• 2 tablespoons salted butter (melted) – Adds richness to the filling and ties the ingredients together.
• 1 jar strawberry jam (about 1 1/2 cups) – This is the star of the show, infusing each bite with fruity goodness.
For the Frosting
• 1 cup powdered sugar – This is the base for our creamy frosting; it sweetens without overwhelming the flavor.
• 2 tablespoons maple syrup – This adds a delightful sweetness that pairs perfectly with the strawberry flavor.
• 1 tablespoon vanilla extract – Enhances the overall flavor profile and adds smoothness.
• 1/2 teaspoon ground cinnamon – This final touch elevates the frosting with warm notes, making it perfect for drizzling on top.
Get ready to savor these Frosted Soft Strawberry Brown Sugar Bars, transforming simple ingredients into an unforgettable homemade treat!

How to Make Frosted Soft Strawberry Brown Sugar Bars
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Preheat your oven to 350°F (175°C) and line a 9×13-inch baking pan with parchment paper. This step ensures your bars bake evenly and makes for easy removal later.
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Mix the dry ingredients by combining the flour and brown sugar in a bowl. Cut in the softened butter and vanilla extract until you achieve a crumbly dough. It should resemble moist sand.
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Press half of the dough firmly into the prepared baking pan. This layer will form a sturdy base for your delicious filling.
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Combine the filling ingredients by mixing the brown sugar, flour, cinnamon, melted butter, and strawberry jam in a bowl. Spread this luscious mixture evenly over the dough layer, creating a fruity and sweet filling.
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Crumble the remaining dough over the filling layer, making sure to cover it well. This top layer will bake into a tempting, golden crust.
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Bake in the preheated oven for 35–40 minutes, or until the top is golden brown and the edges are slightly crunchy. Let cool completely before frosting.
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Whisk together powdered sugar, maple syrup, vanilla extract, and cinnamon for the frosting. Drizzle this smooth mixture over the cooled bars, adding an irresistible sweet topping.
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Cut into squares and serve. Enjoy the delightful flavors and share with loved ones!
Optional: Serve with fresh strawberries for an added touch of freshness.
Exact quantities are listed in the recipe card below.
How to Store and Freeze Frosted Soft Strawberry Brown Sugar Bars
Room Temperature: Store the bars in an airtight container at room temperature for up to 3 days to maintain their soft texture and flavor.
Fridge: For extended freshness, refrigerate the bars in an airtight container, where they will stay delicious for up to a week. This will also keep the frosting firm.
Freezer: If you’d like to keep them longer, wrap individual bars tightly in plastic wrap and store them in a freezer-safe bag. They can be frozen for up to 3 months.
Reheating: To enjoy them warm, simply thaw in the fridge overnight, then heat in the microwave for about 10-15 seconds before serving. Enjoy your Frosted Soft Strawberry Brown Sugar Bars!
What to Serve with Frosted Soft Strawberry Brown Sugar Bars?
As these heavenly bars cool, let’s explore delightful pairings that elevate your homemade dessert experience.
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Fresh Whipped Cream: This light and airy complement adds a creamy touch, perfectly balancing the sweetness of the bars. A dollop on top enhances each bite.
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Iced Tea: A refreshing brewed tea, whether sweetened or herbal, provides a delightful contrast to the rich flavors. Sip alongside for a delightful afternoon treat.
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Vanilla Ice Cream: A scoop of this creamy delight brings a luscious, cold contrast to the warm strawberry bars, elevating the dessert vibe to heavenly heights.
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Chocolate Drizzle: A simple yet indulgent addition, a drizzle of melted chocolate adds richness that beautifully contrasts the strawberry filling. It’s like a sweet surprise in every bite!
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Citrus Salad: A mix of fresh oranges and grapefruit can brighten your palate after the sweetness of the bars, offering a refreshing burst of flavor.
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Coffee: A steaming cup of coffee brings a warm, robust flavor that pairs wonderfully with the sweet and fruity notes of the dessert, perfect for a cozy afternoon.
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Chilled Lemonade: The tartness of lemonade cuts through the sweetness, providing a revitalizing drink option that enhances the overall experience.
Elevate your gathering with these thoughtful pairings, bringing out the best in your Frosted Soft Strawberry Brown Sugar Bars!
Frosted Soft Strawberry Brown Sugar Bars Variations
Feel free to get creative with these delightful bars, adding your personal touch and flavor.
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Gluten-Free: Substitute all-purpose flour with a gluten-free blend. These bars can still be soft and delicious without gluten!
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Dairy-Free: Use vegan butter instead of regular butter to create a dairy-free version, allowing everyone to indulge without worry.
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Fruit Preserves: Swap strawberry jam with raspberry or blueberry preserves for a unique twist that still captures the essence of fruity goodness.
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Nutty Crunch: Add chopped nuts, like walnuts or pecans, to the filling for a satisfying crunch that complements the soft bars beautifully.
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Spiced Up: Try adding a pinch of nutmeg or ginger in addition to the cinnamon for an aromatic and warming flavor burst.
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Chocolate Drizzle: Elevate the frosting by drizzling melted chocolate over the top for a luscious finish that chocolate lovers will adore.
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Oat Topping: Mix oats into the crumble topping for added texture and a wholesome twist. It adds a delightful chewiness that balances the softness.
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Lemon Zest: Infuse the frosting with lemon zest to brighten the flavors and add a refreshing zing that harmonizes beautifully with strawberries.
Make Ahead Options
These Frosted Soft Strawberry Brown Sugar Bars are a fantastic choice for meal prep! You can prepare the dough and filling up to 24 hours in advance by storing them separately in the refrigerator. Simply mix and store the dough in an airtight container, while the filling can be kept in a bowl covered with plastic wrap to prevent drying out. When you’re ready to bake, spread the filling over the pressed dough layer and crumble the remaining dough on top. Bake as directed, and enjoy the same delightful flavors without the last-minute hustle. Your homemade treats will be just as delicious and a breeze to finish up!
Chef's Helpful Tips
- For the Frosted Soft Strawberry Brown Sugar Bars, ensure your butter is softened at room temperature to achieve that ideal crumbly dough texture without overmixing.
- When mixing the filling, remember that too much flour can make it overly thick, so stick to the recommended 2 teaspoons.
- If you want perfectly even squares, use a sharp knife and a gentle sawing motion to cut through the frosting without disturbing the bars.
- Baking these bars at the right temperature is crucial; if you notice browning too quickly, consider rotating the pan halfway through for even cooking.
Frosted Soft Strawberry Brown Sugar Bars Recipe FAQs
How do I choose the best strawberries for the jam?
Absolutely! When selecting strawberries, look for ones that are vibrant red, firm, and plump. Avoid any that show dark spots or signs of mold, as these can affect the flavor and texture of your strawberry jam. If possible, choose organic strawberries for a sweeter taste and fewer pesticides.
How should I store leftover Frosted Soft Strawberry Brown Sugar Bars?
Very good question! To maintain their delicious flavor and soft texture, store the bars in an airtight container at room temperature for up to 3 days. If you prefer them chilled, you can refrigerate them in an airtight container, where they’ll stay fresh for up to a week. Just a simple tip: keep the container away from direct sunlight to avoid drying out the bars.
Can I freeze Frosted Soft Strawberry Brown Sugar Bars? How?
Absolutely! To freeze your bars, wrap each one tightly in plastic wrap and place them in a freezer-safe bag or container. They’ll remain tasty for up to 3 months. When you’re ready to enjoy them, simply thaw the bars in the fridge overnight, then warm them in the microwave for about 10-15 seconds to bring back that fresh-out-of-the-oven goodness.
What should I do if my filling turns out too runny?
Great question! If you’ve found that your filling is excessively runny, this can happen due to either too much jam or insufficient thickening agents. To fix it next time, use no more than 1 jar (about 1 1/2 cups) of strawberry jam and stick to the 2 teaspoons of flour for thickening. If it’s already prepared and you want to salvage it, consider reheating the mixture gently and adding a little more flour to help thicken it up, stirring continuously until it reaches a thicker consistency.
Are these bars suitable for people with allergies?
Definitely! However, keep in mind that these Frosted Soft Strawberry Brown Sugar Bars contain gluten (from the flour) and dairy (from the butter). If you’re catering to someone with such allergies, I recommend substituting the all-purpose flour with a gluten-free blend and using vegan butter. As with any recipe, be sure to check the labels of your ingredients to ensure they meet any dietary restrictions.
How can I make these bars healthier?
Very easily! To create a healthier version of these delicious bars, you can substitute half of the all-purpose flour with whole wheat flour for added fiber. You can also reduce the amount of sugar in the frosting by using less powdered sugar or trying a sugar-free alternative. Another tasty option is to use homemade strawberry jam, which will give you control over the sweetness and ingredients. Enjoy experimenting with these modifications!

Frosted Soft Strawberry Brown Sugar Bars
Ingredients
- 2.5 cups all-purpose flour This is the foundation for a rich, soft texture.
- 0.25 cup dark brown sugar Adds a hint of caramel flavor.
- 2 sticks salted butter Keeps the bars moist and flavorful.
- 1 tablespoon vanilla extract Enhances sweetness and depth.
- 0.25–0.5 cup dark brown sugar Adjust for desired sweetness.
- 2 teaspoons all-purpose flour Helps thicken the filling.
- 1 tablespoon ground cinnamon Adds cozy aroma.
- 2 tablespoons salted butter (melted) Adds richness to the filling.
- 1 jar strawberry jam Infuses each bite with fruity goodness.
- 1 cup powdered sugar Base for creamy frosting.
- 2 tablespoons maple syrup Delightful sweetness.
- 1 tablespoon vanilla extract Enhances overall flavor.
- 0.5 teaspoon ground cinnamon Elevates frosting with warm notes.
Method
- Preheat your oven to 350°F (175°C) and line a 9×13-inch baking pan with parchment paper.
- Mix the dry ingredients by combining the flour and brown sugar in a bowl. Cut in the softened butter and vanilla extract until you achieve a crumbly dough.
- Press half of the dough firmly into the prepared baking pan.
- Combine the filling ingredients by mixing the brown sugar, flour, cinnamon, melted butter, and strawberry jam in a bowl. Spread this mixture evenly over the dough layer.
- Crumble the remaining dough over the filling layer.
- Bake in the preheated oven for 35–40 minutes, or until the top is golden brown.
- Whisk together powdered sugar, maple syrup, vanilla extract, and cinnamon for the frosting. Drizzle this over the cooled bars.
- Cut into squares and serve.




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